Viagra suggests vigor and virility and evokes the forceful flow of Niagara Falls. Zyrtec and Nexium feature fricatives that imply speed and advanced technology. Lipitor capitalizes on the word “lipids,” and the softness of Sarafem reassures women looking for premenstrual relief. Such explanations are put forward by drug and advertising companies regarding the strings of [...]
Posts Tagged ‘linguistics’
A Drug By Any Other Name
Posted in new article, tagged feature, linguistics, medicine, pharmaceuticals on 30 November 2008 | Leave a Comment »
